Light Up Your Winter Market Stall: Top Tips for Success & More...

Good Morning Makers.

What’s Making The News

This Week’s Round-up of Maker News Stories

1. Tax Warning for UK Makers - What Online Sellers Need to Know for 2024 Read more

2. New Shopify Platform - Lets Makers Buy and Sell Carbon Credits with Ease- Discover more here

3. Help save a heritage craft from extinction - More here

4. Stitch for Charity: Help UK Causes with Your Sewing Talent" - Learn more

5. Get Crafty with Nature: Mushroom Halloween Decor Trend - Get details here

6. New Christmas Market: Coming to Norwich in November - more details

7. Supporting Makers: New Indie Mart at FarGo Village - explore the details

8. Ad Creation Evolved: Amazon Uses AI for Ad Video Production - learn more

9. Handmade Meets History: Crafty Vintage at Blackburn’s Farm - discover more

Tip Of The Week

Welcome Emails: Your Secret Weapon for Maker Success

Are you ready to transform your subscriber list into a thriving community of loyal customers?

As UK Makers, we know the power of craftsmanship - but have you considered applying that same artistry to your welcome emails?

Let's explore how a well-crafted welcome series can be the cornerstone of your email marketing strategy.

And here's a twist: we'll start with the humble plain text email. Intrigued? Read on!

The Welcome Series: Your Digital Handshake

Think of your welcome series as the first conversation at a craft fair. It's your chance to introduce yourself, share your passion, and make a lasting impression. But how do you stand out in a crowded inbox?

Plain Text: Sometimes, Less is More

Here's a thought that might raise eyebrows: your first welcome email should be plain text.

Why strip away all those lovely images of your creations, you ask? Well, there's method in the madness:

1. Inbox VIP: Plain text emails are less likely to end up in the dreaded spam folder. They're like the quiet, unassuming guest who somehow always gets invited to the best parties.

2. Personal Touch: A simple text email feels more like a handwritten note than a flashy flyer. In a world of automation, doesn't a personal touch feel refreshing?

3. Conversation Starter: By encouraging a reply, you're not just talking at your subscribers - you're inviting them to chat. And who doesn't love a good natter?

Crafting Your Plain Text Masterpiece

Ready to put pen to paper (or fingers to keyboard)? Here's a template to get you started:

Subject: Welcome to [Your Brand] - Fancy a chat?

Hello [Name],

Cheers for joining the [Your Brand] family! We're chuffed to bits to have you with us.

I'm [Your Name], the Maker behind [Your Brand]. I'd love to know what caught your eye about our work. What are you most excited about?

Could you hit reply and let me know? Your thoughts will help me tailor future emails to your interests.

Looking forward to hearing from you!

Best wishes,
[Your Name]
[Your Brand]

Building Your Email Symphony

After your plain text overture, it's time to compose the rest of your welcome series. Consider these movements:

1. Your origin story (every Maker has one!)

2. A showcase of your star products

3. A special offer for your new friends

4. Some insider tips related to your craft

By starting simple and building up, you're creating a welcome series that's music to your subscribers' ears. Isn't that worth a little extra effort?

So, Makers, are you ready to craft a welcome series that's as unique and engaging as your products?

Remember, in the world of email marketing, sometimes the simplest tools create the most beautiful results.

What will your first welcome email say? We'd love to hear your ideas!

Purposeful Packaging

Bubble Wrap Be Gone: Introducing Paper Padded Eco-Mailers

Are you tired of feeling guilty every time you package up your handmade creations in plastic bubble mailers?

Well, Makers, it's time to bubble over with excitement because eco-friendly padded envelopes are here to save the day!

The Paper Revolution

Gone are the days when protecting your precious crafts meant contributing to landfill waste.

The new kids on the block are paper padded eco-mailers, and they're making quite the splash in the UK Maker community.

These nifty envelopes are the perfect marriage of sustainability and practicality, offering a plastic-free alternative that doesn't skimp on protection.

Why Make the Switch?

You might be wondering, "What's all the fuss about?" Well, let's unwrap the benefits:

1. Eco-credentials: Made from a minimum of 80% recycled content, these envelopes are as green as your gran's garden.

2. Disposal delight: Simply pop them in with your household paper waste. No more packaging puzzle!

3. Smart appearance: The brown Kraft outer gives your parcels a professional, earthy look.

4. Tamper-evident: A peel & seal strip ensures your creations arrive just as you intended.

Weighing Your Options

When comparing eco-friendly padded envelopes to traditional bubble mailers, weight is a significant factor:

1. Eco-Friendly Padded Mailers: Typically weigh around 62 grams each due to their paper construction.

2. Traditional Bubble Mailers: Weigh about 23 grams each, being lighter due to plastic materials.

This weight difference can impact shipping costs and carbon emissions during transport.

Pros and Cons

To help you decide if eco-friendly padded mailers are right for you, here's a quick comparison:

Pros:

• Made from recycled materials

• Fully recyclable and biodegradable

• Professional appearance

• Supports sustainable practices

Cons:

• Heavier than bubble mailers, potentially increasing shipping costs

• Higher carbon footprint during production due to heavier materials

Spreading the Green Message

Here's a crafty idea: these mailers come with printed information about recycling and disposal.

It's like sending a little eco-education with every order. Talk about killing two birds with one stone!

Sizes to Suit All Creations

Whether you're shipping delicate jewellery or chunky knitted scarves, there's a size for you.

With options available in packs of 10 or bulk boxes, you can cater to your business needs without breaking the bank.

Envelopes.co.uk have various sizes and colours available from £0.23 per envelope.
Amazon.co.uk can be purchased for a similar unit price, albeit the order qty needs to be larger.

So, Makers, are you ready to wrap up your eco-guilt and package with pride? Let's make the switch to eco-friendly padded envelopes and craft a greener future, one parcel at a time.

After all, shouldn't your packaging be as thoughtful as your creations?

Makers Trade Events & Shows

From Textiles to Treasures - Explore the Festival of Crafts

Are You Ready for a Crafty Adventure?

Imagine a weekend filled with creativity, inspiration, and the finest handmade treasures from across the UK. Sound enticing?

Then mark your calendars for the 28th annual Festival of Crafts at Farnham Maltings!

Event Details:

• Dates: Saturday, October 12th and Sunday, October 13th, 2024

• Location: Farnham Maltings, Bridge Square, Farnham, Surrey GU9 7QR

• Ticket Prices: £5 in advance, £9 at the door (Children under 18 free)

• Opening Hours: Saturday 9am-5pm, Sunday 10am-4pm

A Crafty Cornucopia

Step into a world where creativity knows no bounds! This year's Festival of Crafts brings together over 75 talented Makers from every corner of the UK.

You'll find a mesmerising array of handcrafted wonders, from cosy textiles to eye-catching prints, functional homewares to stunning jewellery.

But that's not all – ceramics, stationery, accessories, and even furniture await your discovery.

Fancy getting your hands dirty (in the best possible way)? They've got you covered:

• Expert-led talks on both traditional and cutting-edge crafting techniques

• Drop-in activities for those spontaneous creative urges

• Bookable workshops to hone your skills

A Festival for Everyone

Whether you're a seasoned Maker or just curious about handmade arts, the Festival of Crafts offers a welcoming atmosphere for all.

Take the whole family – remember, kids under 18 get in free! It's the perfect opportunity to meet Makers face-to-face, learn about their processes, and purchase unique pieces directly from the artists.

What's the buzz? Previous visitors have raved about the event, calling it "amazing" and "fantastic." One enthusiastic attendee gushed, "I loved every minute of it and bought a few treasured pieces." Will you be their next happy customer?

Don't Miss Out!

Here's a crafty tip: Book your tickets by Monday, September 30th, and you could win a £50 voucher to spend at the festival. How's that for motivation to plan ahead?

Ready to immerse yourself in this celebration of British craftsmanship? Grab your tickets, bring your curiosity, and join them for a weekend of creative inspiration. Who knows? You might just discover your next passion or the perfect handmade treasure for your home.

See you there!

Makers Essentials

Brighten Your Winter Stall - Top Tips to Light up your stall and boost sales.

As the days grow shorter, are you wondering how to keep your market stall shining bright? We've got you covered, fellow Makers! Let's shed some light on the best solutions for illuminating your wares during those chilly winter markets.

Battery-Powered Brilliance

No mains power? No problem! Consider these portable options:

1. Rechargeable LED Strip Lights: Flexible, long-lasting, and perfect for highlighting your crafty creations. - See example on Amazon

2. Hanging LED Lighting: Sleek, rechargeable, and perfect for bringing bright, focused light to your workspace or display. - Check it out on Amazon

3. Rechargeable LED Floodlights: Waterproof wonders that'll bathe your stall in a bright glow. - See this 360° rotatable version on Amazon

Mains-Powered Marvels

If you're lucky enough to have access to mains power, why not go all out?

• LED Colour Changing Floodlights: Quick to set up and bright as day - perfect for larger stalls - see here on Amazon

• String Lighting Systems: Cosy and warm, these lights will make your handmade items look like they belong in a posh boutique - see these options on Amazon

Bright Ideas for Choosing Your Lights

When selecting your lighting, keep these points in mind:

• Brightness: Ensure it's bright enough to outshine the competition (but not so bright you'll need sunglasses at night!)

• Colour Temperature: Aim for warm white (around 3000K) to create a cosy atmosphere.

• Battery Life: Will it last as long as your market day?

• Weather Resistance: British weather-proof is a must!

• Portability: Easy to carry and quick to set up - because we know you've got enough on your plate already.

Remember, the right lighting can make the difference between a good stall and a great one. It's not just about being seen; it's about showcasing your hard work in the best possible light. And for some real creative lighting ideas take a look at Lights4Fun.

So, Makers, are you ready to light up the night and dazzle your customers? With these tips, your stall will be the beacon that draws in the crowds. After all, in the world of craft markets, it's not just what you make - it's how you display it that counts!

What's your go-to lighting solution for winter markets? Share your bright ideas in the comments here!

AI For Makers

Harnessing AI for Your Social Media Posts

As UK Makers, we're always looking for ways to showcase our creativity and connect with our audience.

But let's face it - keeping up with social media can sometimes feel like trying to spin plates whilst juggling teacups. What if there was a way to make it easier?

Enter the world of AI-assisted content creation. It's not about replacing your unique voice - it's about amplifying it. Let's explore how you can use AI to boost your social media presence and give your crafty business a leg up. The following examples and prompts can be

1. Product Showcases with Pizzazz
   
   Gone are the days of staring at a blank screen, wondering how to describe your latest creation. AI can help you craft engaging captions that capture the essence of your work. For example:
   
   "Handcrafted with love in Yorkshire ❤️ Our new ceramic mug collection is perfect for cozy autumn mornings. #BritishMade #CeramicArt #HandmadeInUK"
   

   Doesn't that just paint a picture?
   
   Suggested prompt: "Generate 5 engaging Instagram captions for a new collection of [our handmade products], emphasising their [British origin] and [seasonal appeal]. Include relevant hashtags."
   

2. Behind-the-Scenes Brilliance
   
   Your workspace is as unique as your creations. Why not give your followers a peek behind the curtain? AI can help you describe the sights, sounds, and smells of your creative process:
   
   "A peek inside our London studio today as we prepare for the holiday rush! Loving the scent of fresh pine and cinnamon. #MakerLife #BritishCraftsmanship"
   
   Can you almost smell those festive aromas?
   
   Suggested prompt: "Write 3 social media posts describing a day in the life of [our craft business] as we prepare for [a specific event or season]. Include sensory details and appropriate hashtags."
   

3. Customer Kudos
   
   Happy customers are your best advertisement. But how do you present their glowing reviews in a way that catches the eye? AI can help format testimonials for maximum impact:
   
   "'These earrings are absolutely stunning! I wear them every day.' - Sarah from Manchester. We're so glad you love your new jewelry, Sarah! #HappyCustomer #HandmadeJewellery"
   
   Who wouldn't want to be the next Sarah?
   
   Suggested prompt: "Create 4 social media posts featuring customer testimonials for [our handmade business]. Include a brief response from [our business] and relevant hashtags."
   

4. Seasonal Sensations
   
   From Bonfire Night to bank holidays, the UK calendar is full of opportunities to connect with your audience. AI can help you brainstorm seasonal content ideas:
   
   "It's Bonfire Night! Our handmade sparkler holders are perfect for safely enjoying the festivities. Stay warm out there! #BonfireNight #BritishTraditions"
   
   How's that for topical content?
   
   Suggested prompt: "Generate 6 social media post ideas for [our UK-based handmade goods business], each focusing on a different [UK holiday or seasonal event]. Include product tie-ins where appropriate."
   

5. Maker Mastermind
   
   You're not just selling products; you're sharing expertise. AI can help you structure tutorials and tips to share your knowledge:
   
   "Swipe for our top 5 tips on caring for your handmade woolen items this winter! ❄️ #WoolCare #BritishWool #MakerTips"
   
   Your followers will thank you for helping their purchases last longer.
   
   Suggested prompt: "Create a list of 5 care tips for [our handmade products], formatted for an Instagram carousel post. Include an introduction and conclusion with relevant hashtags."
   

6. Local Inspiration
   
   Let's highlight the beauty of our local areas and how they inspire our work:
   
   "The rolling hills of the Cotswolds never fail to inspire our latest textile designs.
   What's your favourite UK landscape? #BritishInspired #CotswoldMaker"
   
   Suggested prompt: "Write 3 social media posts connecting different [UK landscapes or locations] to [our handmade product designs]. Include a question to encourage follower engagement."
   

7. Sustainability Spotlight
   
   Share your eco-friendly practices and appeal to environmentally conscious customers:
   
   "Our packaging is now 100% plastic-free and made from recycled materials right here in the UK! 🌿 #SustainableMaker #EcoFriendly"
   
   Suggested prompt: "Generate 4 social media posts highlighting sustainable practices for [our UK-based handmade goods business]. Focus on [packaging], [materials], and [production methods]."
   

8. Collaboration Celebration
   
   Announce exciting partnerships with fellow Makers:
   
   "Exciting news! We've teamed up with @BritishPottery to create a limited edition tea set. Launch next week! #MakerCollaboration #BritishArtisans"
   
   Suggested prompt: "Create 3 social media announcements for a collaboration between [our business] and [another British artisan]. Include teasers, launch information, and appropriate hashtags."
   

9. Event Excitement
   
   Promote your presence at craft fairs and markets:
   
   "Come say hello at the Manchester Craft Market this Saturday! We'll have our full range of handmade candles on display. #MCRCraftMarket #ShopLocal"
   
   Suggested prompt: "Write a series of 3 social media posts promoting [our attendance] at a [local craft fair or market]. Include pre-event excitement, day-of updates, and a post-event thank you."
   

10. Q&A Quests
    
    Let your followers get to know you better:
    
    "You asked, we answered! Swipe to learn more about our design process, favorite tools, and how we source our materials. #MakerQandA #AskAMaker"
    
    Suggested prompt: "Generate 5 questions and answers for a Q&A session with [our audience], focusing on [our creative process], [inspiration], and [business practices]. Format for a social media carousel post."

Remember, though - AI is a tool, not a replacement for your unique voice. Think of it as your virtual apprentice, helping to organise your thoughts and spark new ideas.

Always review and personalise the content to ensure it truly represents you and your brand.

Ready to give it a go? Why not start with one of these prompts and see what creative sparks fly?

Who knows, you might just craft the perfect post that takes your Maker business from hidden gem to crowd favourite.

So, fellow Makers, are you ready to embrace the future of content creation?

Let's harness the power of AI to tell our stories, showcase our craftsmanship, and connect with our community in new and exciting ways. After all, isn't that what being a Maker is all about?

Special Offers

Going forward we’ll list all the top discounts and offers that we come across for supplies, events and other items that our savvy community can make use of and save some of those hard-earned pennies and pounds.

1. 28% OFF Adult Ticket - Knitting & Stitching Show at Alexandra Palace 13th October - See offer.

2. Save up to £62 OFF Gala Tent PDX Gazebos, with many now at £180 (down from £242!) - Grab yours here.

3. 20% OFF when you order 3 or more paper tapes at Cascayde PLUS get and EXTRA 10% OFF using this link.

4. Eco-Craft Clearance Lines - reductions on pillow boxes, craft envelopes, tags, boxes & more

5. 30% OFF MailerLite for first 3 months (offer ends 1st October)- although MailerLite gives a seriously generous FREE account (1000 subscribers) for anyone who needs a paid plan this is an offer is not to be missed. Use this link.

6. Tiny Box Company clearance lines - up to 50% OFF selected end of line items - worth a view for a bargain or two.

7. Craftmill Clearance Offers - wooden items and boxes ready for lasering, painting, pyrography etc

Popular Articles

Below you’ll find links to some of our most popular past articles and features. We hope you love them as much as others do:

1. Unlocking the Power of AI Prompts for Your Etsy Success

2. Six Alternatives To Etsy In The UK

3. Blocking Unwanted Facebook Spam

4. Secure Your Market Stall Like A Pro

5. Collecting Leads at Markets/Events

6. Using QR Codes On Your Stall